OPIS

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. And as this intelligent, funny and thought-provoking book shows, the business lessons of each remain as fresh and as relevant as ever.

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