All-American Ads of the 70s.

OSZCZĘDZASZ 14,80 ZŁ

okładka

All-American Ads of the 70s.

10% taniej
  • Autor:Steven Heller
  • Wydawnictwo:Taschen
  • Cena detaliczna:133,20 zł
  • Najniższa cena: 133,20 zł
Inpost Paczkomaty 24/712,99 zł
Kurier Inpost12,99 zł
Kurier FedEx13,99 zł
ORLEN paczka8,99 zł
Odbiór osobisty0 zł

Przy płatności za pobraniem do ceny wysyłki należy doliczyć5,00 zł

Wysyłka zagraniczna

Dostępność: 1-2 dni robocze

OPIS

Ads of the 1970s get funky and socially conscious Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.
All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.
A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

DODATKOWE INFORMACJE

  • Format:200x260 mm
  • Liczba stron:640
  • Oprawa:twarda z obwolutą
  • ISBN-13:9783836588607
  • Data wydania:26 październik 2022
  • Numer katalogowy:541613

RECENZJEjak działają recenzje?

Lista recenzji jest pusta

DOSTAWA

DARMOWA dostawa powyżej 299 zł!

Realizacja dostaw poprzez:

  • ups
  • paczkomaty
  • ruch
  • poczta

OPINIE

Nasza strona używa plików cookies, w celu ułatwienia Ci zakupów. Więcej informacji znajdziesz w polityce prywatności

© 2006-2024 Gildia Internet Services Sp. z o.o. and 2017-2024 Prószyński Media Sp z o.o. PgSearcher