OPIS
Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes: • Company and market structure • Recruitment process and employee motivation • Market research, production and pricing policy • Advertising and promotion • Sales and distribution • International trade and globalization • Transport and logistics • Business growth • Customer rights Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section. Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.
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