OPIS
Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language use and intercultural communication in diverse settings. Readers will learn to become more attuned to power relations and the ways in which a complex mix of internal and external factors can influence language choice/attitudes, the intercultural communication process, and intercultural relationship building.
This is the essential textbook for introductory courses in language and intercultural communication within applied linguistics and communication studies.